The new rules of online video advertising

In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent developments in online video advertising include richer formats, such as interactive ecommerce catalogues, games, dynamic location-based ads, social integration. With change occurring in the market, it feels like a good time to re-assess online video advertising.

http://econsultancy.com/blog/64329-the-new-rules-of-online-video-advertising